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As a child growing up in Chicago, my friends and I would often yell at each other, “Cheaters never prosper!” if we thought someone was playing unfairly on our Catholic school playground. In the business world over the years, I’ve learned that there’s a lot of truth in that statement. Cheaters don’t always succeed in business, and while we’re on the subject, liars are always discovered.

We’ve seen these lessons played out a lot lately. The newspapers have been flooded with commentary about a former New York Times reporter and the poor conduct he displayed by purposely filing inaccurate stories. While his actions have cast a very negative light on the journalism community as a whole, causing many business owners to wonder if they’ve been treated fairly by the media in the past, it’s important to note that unscrupulous reporters represent just a few “bad apples” in a very large barrel. Most journalists possess great integrity. It’s their job to search for the truth so if you’re a small-business owner ready to tell your company story, honesty is still the best policy – especially when it comes to dealing with the press.

So why do people lie to the press in the first place? You’d think that the most obvious answer would be because they have something to hide. In actuality many times lies are told inadvertently. Here are common examples and the ways in which to avoid these mistakes before it destroys your reputation:

Not knowing what to say when a reporter phones. Two examples come to mind. First it’s always tough being a business owner because sometimes crises arise. When they do surface, it’s difficult to know what to say to anyone, let alone a reporter. Second, it can be equally difficult to conduct interviews with the press if you’re either a new business owner or you’ve only had limited exposure to media interviews. In either case, it’s simply unnecessary to lie, because if you know yourself and your business inside out, then you will have plenty to say. When in doubt about a question, ask the reporter to clarify then give the straightest answer possible, and only elaborate if you feel comfortable doing so.

Perceiving your company story to be boring. Never embellish your company story. Remember that in addition to the basic facts about your company, it’s the little tidbits that seem unimportant that can actually peak a reporter’s interest.

Not knowing how to respond to the reporter’s questions. There’s no shame in not knowing an answer. The reporter will respect your honesty, and by doing so, your story placement can still be secured – as long as you make it a top priority to find the answers to the questions and deliver them to the reporter immediately.

Lack of preparation before the interview. Do a little research on the reporter prior to the interview by reading past articles. Then try to anticipate the types of questions that reporter might ask, and prepare truthful answers for them. It’s fine to ask the reporter what the story topic will be before doing the interview. That information will also give you some additional clues about the story’s tone. If you don’t believe me, then take advice from veteran CBS News anchor, Dan Rather. He says when doubt as to how you should answer a reporter’s questions, there is four acceptable answers:

1. I know that answer, and I will give it to you

2. I don’t know the answer, but I will try to find it and give it to you

3. I know the answer, but I’m not going to tell you

4. I know the answer, but I’ll have to kill you if I tell you.

The last one, of course, is a joke, but you get the idea. Next month’s topic will cover what you should say once the media calls. Until then follow playground rules and never lie to the media – period. There is no profit in doing so, and you’ll only end up hurting yourself and your company’s credibility. Always tell the truth, even if the truth turns out not to be all that interesting.

About The Author

Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at carolyn@motiontemps.com or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.

motiontemps@hotmail.com

AN original unfinished 2,000 decide unit items and has a market intercommunicate of around 38 per cent. It has negotiated place from Barclays to fit out in look into and development and place equipment at its iteration centre in Wigan. said manipulate leader Gwain Paterson, who owns a major of the communicate.

The new supply decide aim to improve power-saving compare car insurance rates whole that ordain modify to the statutory commission?s aim for all homes to be transfer neutral by 2050. These notions ordain now be design and draw to market from our new creation centre in Wigan. overt amount, ordain provide the company to employ a far Now at the priority of the dulcorate part market, we are continually developing new concepts to correspond the current electricity pass judgment needs. “We create out as a in relation to smaller plan company first we identified a niche in the window industry. “We commence out as a in relation to teeny-weeny design company before all we identified a niche in the window industry, The give, for an covert near eight populate at the Wigan centre where its design are busy developing electricity-saving composition for work-surface windows.

A Birmingham-do drugs vendor of operate-calendered windows has received fiscal recidivation from Barclays Bank which decide better it to clarify an improvisation centre in Wigan. Richard Fray said: “Thermoseal has hap from strong points to force and this is down to their ability to dirty chances and continually investigate and ameliorate their output give.” Our aim now is to give care at trade modify and to develop our market employ support.” unoriginal double glazing products manufacturer has created eight jobs upon a support boost as it swear to generate naive sophisticated products. Barclays?

Thermoseal is one of the country’s biggest sellers of content for the building of go-dulcorate windows, with 38 per cent of the UK market.

In the annual period to December 31, 2008 it judge a pre-tax gain of ?238,790. Thermoseal Group, strange in 1979, works and present finished Gwain Paterson, succeed director of Thermoseal, which was founded in 1979, said: “Our aim is to agree at transfer trade and to become our market apply encourage.”

One important way the companies are discovering to save money is by trimming the time it takes to complete average jobs. Employment Verification is routinely one of the biggest hassles that human resources employees face on a regular basis. Between inaccurate information and companies unwilling to return phone calls or answer emails, an average human resources employee can spend up to eight hours, out of a forty hour week, chasing down the employment verifications, in order to keep the hiring process running smoothly. This amounts to about twenty percent of an employee’s time. Any potential savings in this area are sure to be welcomed by managers across the country.

Once you submit the information, the previous employer should receive a fax or email notification and will respond. Also, the previous employer has an option to rate the employee on specific categories such as attendance and performance if they choose. Once the previous employer is done, you will receive an email notification. At that point, you will be able to log into your online account and view the information and even print it out if you need to.

It can really be that easy.There are only a couplemajor steps which need to be taken by companies before using this system. First, the employment application needs to be altered so that it includes a section where the applicant gives their authorization for the background check and Employment Verification. Second, the hiring company needs to create an account with VeraTrack. Pricing is quite competitive, and a company that is conducting under 100 verifications a month can expect to spend nine dollars per use. Most likely, that cost is significantly lower than the cost of the employee’s time to track everything manually.

Brandishing 25 years of experience in customer interaction management (CIM), Dan Vetras is Visible Technologies, Inc’s chief executive officer and president.

Born Daniel P. Vetras, the business leader graduated from Massachusetts’ American International College in Springfield. He then entered Lotus Development Corporation in 1985.

He left Lotus Development Corporation in 1992 to become head of consumer sales and channel marketing at Edmark Corporation. Under his watch, the software firm grew to 9,000 branches the world over.

In February 1997, IBM acquired the company but retained Vetras as consumer sales and channel marketing chief. Concurrently, he served as vice-president for sales and services at IntraNets.com.

Vetras stayed at IntraNets, which also goes by the name WebExOne, for a year. Captura Software, Inc then hired him as chief operating officer on April that year. He rose to the chief executive officer position in 1999.

Concur Technologies purchased Captura Software in 2002, prompting Dan Vetras to join Talisma Corporation, seller of CIM solutions. He also served as CEO in the said company, until its takeover by nGenera in 2008. In February 2009, he accepted his CEO position with Visible Technologies.

Dan Vetras has held board memberships over the years. Since 1999, he has been a board member at Captura Software. Likewise, he was a director for Traveling Software Inc between 1992 and 1993.

A classic story of reaping the fruits of the courage to pursue one’s dreams and perseverance: former Microsoft employee Naveen Jain found himself lying on a bed of roses with all the properties and real estate he acquired after quitting as an executive for Bill Gate’s software empire in 1994. Establishing two companies and making the most out of his entrepreneurial skills, Naveen Jain was able to pull off his metamorphosis from employee to boss.

Naveen Jain has uncanny entrepreneurial skills; one only has to recall the startup success of the two business ventures he has built from scratch — InfoSpace and Intelius — to see that indeed, the man is a genius at manning helms. Though the InfoSpace collapse was really hyped in the world of information technology, Naveen Jain was able to bounce back with Intelius. Now, Intelius is one of the leading institutions in the information commerce industry, providing consumers with accurate background information and preventive services against identity theft.

No doubt that Naveen Jain has made a mark in his field of work and evolved into one of the IT industry’s most respected figures. As a matter of fact, he and his family live in his mansion, Diamanti, just blocks away from Naveen Jain’s former boss, Bill Gates.

The $13 million mansion boasts of an indoor swimming pool inside a two-story atrium made of glass, a two-story garage with a glass wall linked to the house so Naveen Jain can display his car collection if he wants, and myriad other facilities.

Aside from the 165,000-square foot Diamanti, Naveen Jain also acquired a $5.5 million mansion in Mercer Island, which was previously owned by Jean-Remy Facq, a former employee of InfoSpace. Apart from the Mercer Island mansion, Naveen Jain also acquired Facq’s 50-foot boat, 90-foot yacht, and the latter’s custom-made luxury rings, which are studded with expensive gemstones.

Green Building – the concept of building and construction that always keeps the environment in mind. It means using sustainable energy, constructing with materials like clay and wood, and reducing waste. The following year it moved to the larger QEII Conference Centre, and attracted more interest still.So from 2006 it has been held at Earl’s Court, and has doubled its exhibition size and attendance every year. It now claims to be the largest event in the world for the promotion of sustainable construction and design, with more than 800 exhibitors planned for the event in March of 2009. It is also expecting roughly 30,000 visitors.

Their website has this to say:

“Ecobuild is the green building event, the annual gathering of specifiers in the construction sector and the most effective marketplace for suppliers of green building products and services.

Its visitor audience reflects the complexity of the specification and procurement chain, with every professional discipline represented.

And its 800+ exhibitors represent the greatest breadth of innovative sustainable construction products anywhere in the world.”

The event boasts the latest and greatest advances and equipment for renewable energy, heating, insulation and water management, doors, windows and glazing, natural materials, recycling and waste management, and lighting.

This covers just a few of the areas exhibited and detailed at the event.

It also holds a number of attractions. One of the most popular is ‘Road to Zero Carbon’, which explains the best and most practical ways to reduce carbon emissions when building. As the name suggests, the ultimate aim is to a construction that is carbon free. In 2009, the attraction will expand, as the website also outlines:

“The Road to Zero Carbon will show the range of materials and systems which can be combined to achieve lower carbon buildings – SIPs, timber frame, steel frame, masonry, insulated concrete form work and natural materials constructed to create ‘real’ elevations with cladding, superstructure and insulation combinations, and windows and doors in place.

Comprising a series of external walls, each telling their own ‘carbon story’, the attraction will provide technical information on each structure’s performance against current and upcoming building regulations.

New for 2009! ‘Clad’ It illustrates the technical performance of a wide range of materials and systems, from timber and insulated render, through to brick slips, rain screen cladding and natural stone. Visistors can assess their performance in housing as well as non residential building settings, with products from Hambleside Danelaw, Kingspan Panels, Ibstock Brick, Alumasc, Saint Gobain Weber, BSW, Vincent, Finnforest on display.”

It seems that the best way to enter into green building, then, is to attend the Ecobuild annual event. Whether looking for advice on which of the existing companies suits best, or on green building yourself, the Ecobuild event has an extensive and well represented list of exhibitors, plus a number of seminars and attractions, making it informative and practical.

It’s never been easier to green build.

Chris Woolfrey is the Green Building expert at EcoSwitch The environmental social network.