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Who are the undisputed experts you can learn from ? Of course, they are the
top Journalists who write Press Releases and always write them in the 3rd
person. You could determine what they do and then follow their procedures.
BUT ! Wait, that is not enough. It is said, that the “information structure”
of a Press Release follows the inverted pyramid in form. That is, most of
the real information is displayed in a “top heavy” manner. (1) Like the Press
Release, the 1st thing to be done is “grab the reader’s interest immediately”.
However, due to this Promotion Article’s size and unlike a Press Release . .
(2) You must “maintain the reader’s interest at a high level” throughout the
entire Promotion Article. Part (2) can be achieved by introducing real people
(by name etc.) and describe their success stories while they were using your
product(s) and or service(s). Either within this description or as a follow up
afterwards, try to come up with verbal quotes related to it and/or printed
quotes from publications. If you can do this “quote” part, it will provide the
confirmation that will make your “descriptive story believable”.
It puts “the icing on the cake”.
To maintain “a high level of interest throughout” follow up with some more
descriptive happenings with real people (and their names) and include
verbal quotes and/or quotes from publications and so on and so on . . .
Here is a Promotion Article: “Read it” and see if it adheres to these rules:

Our NEW Invention Says . . . by J. Bruce Jones ,
Goodbye to . . “Learning is Boring”, and
Welcome . . . ” Play to Learn, have Fun
and Excel”

Say goodbye to Student Boredom in class . . AND a Big Hello to Student
Enthusiasm to participate. Students can get involved and have fun while
“playing their way to excellence”.

Some students become unnerved when they think that they are subjected to
undue pressures that could cause them to fail or do poorly. Ideally, such
students should be encouraged to put forth a “best” effort without feeling
these pressures. Most teachers would likely agree with this, but they might
wonder . . how so? How Might This Be Handled?
page 2 of 3
Educators: Middle School to University and certainly all Chess teachers ,
in Schools and Chess Clubs . . should take a look at what Steve Preston of
Milton accomplished. First, here is one more point to consider. Without a
stimulating learning environment to tweak their interest some students could
become bored or revert to obnoxious behavior.

Here Are Some Positive Results: This is “How” a teacher with (i) chess
instruction courses and (ii) curricula courses Succeeded beyond his greatest
hopes! Steve Preston, a Middle School teacher in Milton, Ontario, Canada
was able to see the potential of utilizing our NEW invention. . . Chessapeak
Challenge®, the World’s First Successful 4 Player partnership Chess that
uses traditional Chess rules. For more than 2 centuries many attempts have
been made to create a viable 4 player chess game. According to David
Pritchard all attempts have failed because of 2 major problems with pawn
Movement. “Chessapeak Challenge® gets over both problems” as stated in
his published review in the Autumn 1995 United Kingdom Chess Journal.

Back to Steve: At each chess class meeting, Steve designated 4 students to
each Chessapeak Challenge® game board. Chess partners faced each other
and therefore, each player had a partner across from him/her, an opponent on
the left and an opponent on the right. In a clockwise order each player took
his/her turn in order. Since this was a learning mode, players were allowed to
discuss chess moves and chess strategies with each other. Therefore, all
players were learning from each other.

Results: At the Regional Chess Tournament, this Milton School system (for
the 1st time ever) won the Chess Tournament Championship with 4 of their
players named as the best .

“Educators in School Systems” (read this): Concurrent to his chess teaching
Steve Preston structured all his Math classes and all his Science classes
around this 4 Player partnership Chess game. His happy students did so well
in all his newly structured curricula courses that many parents of other
students tried to enroll their children in Steve’s classes for the next year.
AND other teachers went after Steve for copies of his new course outlines.
Just prior to the Chess Tournament (described above) a publication appeared:

page 3 of 3
A full page descriptive review of the 4 player partnership chess game
Chessapeak Challenge® was published in the Fairplay magazine in Berlin
Germany November 1997 by Joshen Corts. The ausSCHACHtungen article
was published in deutch (german). >From the English translation, the review
comments on the origin of the game’s name “Chessapeak”. That it was a
play on words; that came from the name of a city on the Atlantic coast,

“Chesapeake”. Here is the English version of Jochen’s quote “Chessapeak
Challenge is not only a successful play on words, But also a successful
challenge of 4 Player Chess” Fairplay Magazine, Nov”97.

More Positive Results: Adult chess player Denis Chabot lives in the
proximity of Quebec City, Canada on the shores of the magnificent Saint
Lawrence river. Denis introduced and sold Chessapeak Challenge® games
to chess players in the province of Quebec. Denis said that he really enjoyed
playing this game. However, there was one specific player that always beat
him at all the chess tournaments. One day Denis telephoned and said
” I beat him at 2 player chess 3 times. He cannot beat me now. I got better
by playing 4 player Chessapeak Challenge® “.

How Cool is This ! CHESSapeak Challenge® is the instrument.
YES, this Game provides a camaraderie of learning
with your peers. “Play to Learn, have Fun
and Excel”.
Readers, did I follow my own rules ?
Note:
The next step for the Chessapeak Games Co. will be . .”Internet Play”
for 4 player partnership Chess . . CHESSapeak Challenge®.

About the Author

Bruce Jones is the inventor of Chessapeak Challenge® 4 Player Partnership
Chess game that is played with Traditional Chess rules. The company manufactures & sells several
quality models of this Chessapeak game on web site http://chessapeak.com/.
E-mail: info@chessapeak.com

Do you want to make more money?

Yes, I guess that is a rhetorical question. Everybody wants to make more money, but oftentimes we are not willing to do what needs to be done in order to make it.

For example, I’m not willing to work an 80-hour per week job to double my income. I have a husband and a 1 year old son - I want to spend time with them. I want to take vacations and visit my parents on the weekends and host dinner parties for my friends.

I am not willing to swindle little old ladies to make more money, nor am I willing to lie, steal, or be otherwise dishonest. I am not willing to work for a boss that demeans me, nor am I willing to work in an environment that is discriminatory, unfair, or just plain dull.

So, putting all those things to the side, what AM I willing to do to make more money?

I AM willing to develop products and services that business owners want and need. I AM willing to work regular business hours Monday through Friday with some evening/weekend work when needed. I AM willing to face my fears and try new things to market my business - like public speaking and approaching big joint venture partners. I AM willing to listen to my clients’ feedback. And, I AM willing to ask for what I’m worth.

In a service business, that last one is key. Believe me - if you don’t ask for it, you won’t get it. So how do you figure out what you’re worth?

It sounds like a relatively direct question that has a “right” answer, but it is not. Worth is a value judgment that you, your prospects, and your clients make independently.

You might think your services are worth $60/hour, and by choosing to hire you, your clients are saying that they agree that you are worth that amount. But, what if you raised your rate to $120/hour? Would they hire you then?

How about those prospects who choose to go with someone else, even when you are offering your $60/hour rate? They obviously don’t think your services are worth $60/hour. So, who is right?

The answer is - everybody is right. Each one of us has our own unique set of criteria for determining the value of any offering. We evaluate every offer we are made using that criteria whether we are consciously aware of it or not.

So, in evaluating your worth, let us start with what you are charging now. How did you come up with that figure? Did you pick it out of the sky? Did you find someone locally who was offering a similar service and find out how much they were charging? Did you do extensive research to determine the national, regional, and local average hourly rate for your industry?

No matter how you came up with your currently hourly rate, do not forget that you are the one - the only one - with the ability to increase it. No prospect is going to say, “I know you usually only charge $60/hour, but I was thinking of paying you more along the lines of $85/hour. Would that be okay?”

And, no client is going to call you at the end of the year and say, “I was thinking - you do such a great job for us. We would like to start paying you $100/hour starting on January 1 just to show you our appreciation.” It just ain’t gonna happen!

I was reminded of the importance of this message when I talked to Alexandra last Thursday. Alexandra owns a leadership development company providing team-building workshops for mid-sized corporations. Instead of charging an hourly rate, she charges a daily rate of $1,500.

Prior to starting her own company, she worked for another small firm delivering similar programs. Only when this other company sent her out on jobs, they charged the client $4,000/day.

Yep, that is right. Same workshop - $2,500 more.

Now, how could this be? A client that would pay $1,500/day for her services might have been willing to pay $4,000/day if only she had asked?

Now, perhaps, the firm she worked for had built up some brand recognition that Alexandra did not yet have when she went out on her own. But, the bottom line is, there were companies out there willing to pay $4,000/day for her skills. It was just a matter of who was making the offer and how the offer was being presented.

So, the real answer to ‘what are you worth?’ is a combination of how highly you value your own abilities, how confident you feel in communicating that value, and how well that value meets the needs of a specific market.

If somebody is willing to pay $120/hour for your services, you are worth $120/hour - to them. Are there enough ’somebodies’ to generate a sufficient income for you? That’s what you need to find out.

Take a look around your marketplace. If you market to a local audience, look at your competitors’ newspaper ads, press coverage, web sites, etc. If you market to a national or international audience, do your research online. Make some phone calls posing as a prospect, if necessary.

How much are they charging for services similar to the one(s) you offer? How do they present the service’s benefits? How do they package the service offering? How do they position their company as a whole? What can you learn from the companies that are charging more for providing the same service you provide at a lower rate?

After you have done your research, take some time to re-evaluate how you are packaging, positioning, and branding your business. Then, determine if you can deliver the value that warrants raising your rates.

If you want to make more, you have to ask for it!

About The Author

Kimberly Stevens is the author of the ebook series, *The Profitable Business Owner: A Step-by-Step System for Starting & Running a Successful Service Business*. Download Sample Chapters & get her free MiniCourse, *The 10 Most Common Mistakes Business Owners Make & How To Avoid Them* at: http://www.askthebizcoach.com/ebooks.htm

kim@askthebizcoach.com

Do you consider yourself creative? How about super creative? Most people may not think of themselves as creative, but I believe that everyone has the potential for great creativity. They just need a little understanding and practice.

Think of two parts of the mind: the conscious, and the subconscious. The conscious is the part that thinks. It’s the part that you are aware of. The subconscious handles everything else. Your bodily functions, sensory input, memories, feelings, associations, and more are all handled by the subconscious.

The subconscious is much more powerful than the conscious. The subconscious handles thousands of things every minute. The conscious mind can only focus on one. Even when you think you multi-task, you are actually switching your focus very quickly between different things.

The real power of creativity lies in the subconscious. Your creativity comes out of all the things you are not aware of — memories you don’t remember, things you have seen but have not noticed, and feelings within you that naturally occur. All of your new great ideas are lying inside of your subconscious, right now. The trick is in figuring out how to access them.

Most people have a lot of ‘gunk’ (no, that’s not a scientific term) inside of them. The first step towards getting to that creative subconscious part is to clear that gunk out of the way. So how does a person do that? There are many ways, but here we will talk about two common ways: meditating and Journaling.

Meditation has the reputation of being mystical and religious. For our purposes, meditation is just sitting in silence. This sounds simple, but it is very difficult. In our society we are constantly bombarded with input — TV, radio, the Internet, other people, etc. As a result, we never sit in silence with ourselves. When you first meditate, your mind will race. These thoughts are what’s in your conscious mind, and as long as they are there you are not getting in touch with your subconscious. The key here is to relax and let those thoughts go. This will seem impossible at first, but practice it. Start small, with 5 minutes a day, and work your way up.

Journaling is similar to meditating in that you are trying to get past conscious thoughts. Journaling is simply writing your thoughts down. Unlike keeping a diary, though, the kind of Journaling we are talking about it is free flow writing where your pen never stops moving and you don’t care about what you write. When you start, it is ok to write ‘I have nothing to write’ over and over until something comes up. Don’t censor yourself, and don’t let your pen stop. It is best to journal in the morning, before your conscious mind has been filled with events of the day. Journaling should be done by hand, not on the computer. When you write, try to fill three pages. The first page or two will be basic conscious stuff you need to get out of your mind. Filling three pages helps get past all that.

For a good deal more on Journaling, read ‘The Artist’s Way’ by Julia Cameron.

If you want to start tapping into your creativity, start clearing out your gunk. Start doing some meditating (sitting in silence) or morning Journaling everyday. It won’t have an immediate effect, but over time it will make you immensely powerful.

Avish Parashar has a refreshingly unique approach to speaking and training: identify the fundamentals of success and then give people the tools to implement those fundamentals. Avish’s approach can be deceptive; it’s fun, funny, interactive, engaging, entertaining, and ridiculously simple. Success isn’t complicated, it’s simple. So visit the web site to learn more about the “Ridiculously Simple Ideas That Everybody Needs and Nobody Uses.”

Learn More:
http://www.avishparashar.com

Free Creativity Mini-Course:
http://www.avishparashar.com/creativity-free-minicourse.html

(Continued from Using Traffic Exchange Programs Part 1)

Hello again!

In this sequel, I will show you how you can surf for credits at the same time without having to cheat and gain opt-in subscribers for free.

If you have been following up until now, you will agree with me that this is an awesome concept (though not exactly new).

Download the Crazy Browser

=========================

Download the Crazy Browser at www.crazybrowser.com/download.htm. This wicked program allows you to open several web pages at the same time in a single browser (now the suspense is over!).

In the last series, I have asked you to join as many Traffic Exchange programs as possible. If you have not then do it now! (this also proves that you have not been following me! How could you?)

Crazy Browser has a feature that allows you to save combinations of web site addresses as individual groups. Now, let’s try one out.

Assuming you have joined Traffic Swarm, type your surf-for-credit URL for Traffic Swarm in the address bar and hit the Enter key.

The Traffic Swarm surfing page opens. Cool!

Now, repeat the same process for the rest of the Traffic Exchange programs you have joined. The other pages will appear under new tabs. After you have entered all the web page addresses of the Traffic Exchange programs, click on the main menu “Groups” and then click “Save All Pages as Group”. Give the group a name (e.g. “Traffic Exchange”) and save.

Now every time you start the program, you just click and open the group folder. All of your Traffic Exchange programs will load on the same page.

Now isn’t that awesome?

If you have a slow connection, opening so many pages at the same time can be stressful for both you and your computer. Perhaps, surf as many as 3 to 4 pages at the same time.

You can set your own time and connection speed limit.

Setting Your URL Campaign

========================

The next thing to do on the list is to set your URL campaigns. Since you are now surfing for credits, those same credits will be used to drive traffic to your web page.

In the URL Manager for all the Traffic Exchange programs you have joined, set the URL to point to your web page where visitors can subscribe to your regular newsletter or get a free e-book or report for free.

Set the URL Manager to point to those pages and nothing else! Why? Here are some hard and fast rules:

[1] Visitors who use the Traffic Exchange programs like you are usually not in a mood to buy anything when they use the programs.

[2] If you have been using Traffic Exchange programs for some time, you will find that most of the pages you see are looking to reach for your wallet. While there is nothing wrong with that, these people have yet to gain your trust let alone prove their worth.

[3] You will want to separate yourself from these people by offering a free newsletter or give away at your web page in exchange for their name and e-mail address. Since people will not have to fork out their credit card just yet, they would like to have something for free. Don’t you, too?

[4] If you have a website selling products or services, it is unwise to direct users of Traffic Exchange programs to the Killer Sales Letter straight away like a charging sales man (which is why I said differentiate yourself from others!).

I hope I have convinced you enough.

The beauty of getting visitors to subscribe to your regular newsletter or get a free e-book or report from you is that you have a chance to prove your worth and build trust and rapport with them.

This beats assaulting people with a sales letter which will produce little or no sales. I have tried it before so don’t you even try it, too!

In the last article of this series, I will wrap it up with a case study on this ingenious concept.

I will see you again!

(To be concluded in Using Traffic Exchange Programs Part 3)

Copyright (c) Edmund Loh

About the Author:
Edmund Loh is the author of the E-Biz Wiz Blog and Starting An Internet Business Special Report with over 6 years of web designing experience before he engaged in an Internet Business. Visit his website for more online business ideas and reseller tips. http://www.ebizmodelsyoucancopy.com/ebizwiz

Articles can offer information to your readers and can let you demonstrate your capabilities. When you post your articles, you can create traffic to your web site and generate links back to it.

Article marketing is the approach of composing articles that are related or have a connection to the business that you are in and then publishing such articles to different websites of corresponding firms having a link or connection back to your website. This kind of promotion online is an effective method to encourage traffic and increase your sales.

Why article marketing?

1. Its a way that you can be regarded as an authority in your area of interest. As there are thousands of competitors online, it will be difficult to sell your products to customers and your about us corner may not be able to differentiate you from your competitors. Nonetheless, when customers are able to read your well composed, helpful and educational articles that are published on a number of websites, then you will be regarded as an authority in your area. The more articles that you publish, the more exposure that you will gain, enhancing your reputation.

2. Useful and Informative articles accumulates reliance in your capacity in providing a wonderful service or product. When selling online, your strength is to be knowledgeably and truthfully distinguished. If your article is chosen by a certain publisher and published on a reputable website or an ezine, to a certain effect, that publisher is recommending you, impressing the readers thus they will be confident and assured in making a deal with you.

3. Articles will advertise your products. Take note that what counts most is the quality and not quantity of website traffic. The best type of traffic that you can obtain is from individuals that have read and liked your articles; these readers visit your website because they are eager to know and understand more so they are the ones who has the tendency to purchase something than those who visit your site without introduction or knowledge to your opinions and ideas.

4. Articles that are issued on other websites build one-way links back to your website. While link building is an essential ingredient to creating a successful website, like with generating traffic, quality and not quantity counts the most. Every time that your articles are published on a different website, you can get a link back to your website; these are called one-way links and you are not required to exchange links to obtain them. Generally, these links are from such pages with few outbound or outgoing links compared to typical link pages wherein usually your link is enlisted when you make a reciprocal understanding.

Guide to article writing

1. Write about a subject matter that you are familiar with, so you can create excellent content. Do a lot of research and find information on a topic that you are not familiar with.

2. Be exact and informative. Supply pointers that can be easily understand and followed. Present your articles with bulleted or numbered steps to achieve better readability.

3. Make your article interesting. Write about a topic that your target readers are eager to know about so your article is assured to be viewed. Questions that are frequently asked or certain things that are usually misinterpreted in your field will make a good topic to talk about. Work out a problem that your readers have with the use of your article.

4. Be always on the lookout of wrong grammar and spelling as well as incorrect use of the English language.

5. Create an article that is abundant in keywords. Whereas this does not necessarily suggest that you overly fill your content with keywords, when used regularly and normally during the course of the article, your targeted readers can easily search and locate your piece of writing.

6. The authors resource box. This is the space located at the bottom part wherein you can say something about yourself and promote your website. Use brief but catchy sentences to draw a lot of attention.

7. Submit your article. In order to bring about the best results, concentrate on directory sites that are capable of reaching your targeted readers. Examine the content and substance of your article first, before you submit it. You can make use of a software or submission services to make sure that they are posted and published as opposed to submitting articles to different directories manually; it can consume a lot of your time and not as effective. Mistakes that are usually made in article writing:

Reason to endorse with articles versus reason to write

Lead generation, branding, and site promotion are three main reasons to endorse with an article and audience or reader information is one main reason and goal to write and compose an article. When your article is not set towards its main purpose, then not one will be interested to read it and you will not achieve the three advantages of article promotion.

Setting out the article promotion and not having a plan

Not all articles can achieve lead generation, branding, and site promotion. There will be others that will work best for branding, some for lead generation and increase in sales. However, if you dont have a plan to start out for your articles purpose and function then youll wind up not contented with the outcome.

Content is not beneficial to the reader

Keep in mind that not all article directories will receive your editorial automatically. In order that article marketing to achieve satisfying results, write contents that publishers want to publish and readers want to read.

Article marketing can be very powerful when you bring together understanding of keywords that readers use in order to locate your site, the links that are significant to your websites adaptation and the content that supply information to your prospect readers.

Keep in mind supplying information to your readers is the most essential to your success. Your eagerness to help with honest, factual, complete and detailed articles will not only generate huge traffic, but produce trust in your readers that will bring you lasting rewards.

Whether you are selling or marketing you must identify your target customers and you must make sure you reach them. When selling this means you need to get to the decision maker to ask them if they are interested and begin the sales process. If you are marketing then this means you must very carefully target specific mediums to reach that target customer with a simple message that you wish to convey.

Either way you must identify your target customer otherwise you are wasting valuable time as a salesperson and valuable resources namely advertising and marketing expenditures if you are marketing.

You must focus on those who are interested in what you are selling or the services you are offering. And they need to know why they should buy from you over other potential options in the market place. How can you tell when someone is interested?

Well in sales by the questions they ask and in marketing buy the ringing of your telephone or the number of items that are sold and walking out the door with smiling customers.

But really of course there is more to it than that because your target customers need to be known in advance of a cold call or placement of an advertisement. You need to consider who needs and or better yet truly desires your products or services. Start with them and you will be glad you did. Consider all this in 2006.

Lance Winslow

A horror movie has certain rules. If you break too many the audience will be disappointed.

This is a very short, no fluff, blueprint of how to write a horror script.

1. The Hook. Start with a bang. Step right into a suspense scene. (”Scream” opens with a terrifying sequence with Drew Barrymore on the phone with a killer)

2. The Flaw. Introduce your hero. Give him a flaw. Before you can put your hero in jeopardy we must care for him. We must want our hero to succeed. So make him human. (In “Signs” Mel Gibson plays a priest who has lost his faith after his wife died)

3. The Fear. A variant of The Flaw. The hero has a fear. Maybe a fear of heights, or claustrophobia. (In “Jaws” Roy Scheider has a fear of water. At the end he has to conquer his fear by going out onto the ocean to kill the shark)

4. No Escape. Have your hero at an isolated location where he can’t escape the horror. (Like the hotel in “The Shining”)

5. Foreplay. Tease the audience. Make them jump at scenes that appear scary — but turn out to be completely normal. (Like the cat jumping out of the closet) Give them some more foreplay before bringing in the real monster.

6. Evil Attacks. A couple of times during the middle of the script show how evil the monster can be — as it attacks its victims.

7. Investigation. The hero investigates, and finds out the truth behind the horror.

8. Showdown. The final confrontation. The hero has to face both his fear and the monster. The hero uses his brain, rather than muscles, to outsmart the monster. (At the end of “The Village” the blind girl tricks the monster to fall into the hole in the ground)

9. Aftermath. Everything’s back to the way it was from the beginning — but the hero has changed for the better or for the worse. (At the end of “Signs” Mel Gibson puts on his clerical collar again — he got his faith back)

10. Evil Lurks. We see evidence that the monster may return somewhere..somehow..in the future..(Almost all “Friday The 13′th”-movies end with Jason showing signs of returning for another sequel)

Now you can start writing your horror screenplay. Good luck!

While it is clear that writers and self-publishers will never be able to attract the same rates online that they did from offline publications and media, it does not mean that online writers doomed to starvation. If anything a number of them are already proving that many online writers and self-publishers will end up making a lot more cash than their offline counterparts ever did.

Actually already we are starting to see online writer’s incomes grow steadily. However what has confused a lot of folks is the fact that the rules online are very different. It is useful to examine a few of these differences because it will help us understand the online rules better and how to make money as an online writer with less effort.

Why Online Rules For Writers And Self-Publishing Are Different

The offline media has always been fat from the high advertising rates attracted and in some cases from a high circulation on a healthy cover price. The result was that freelance writers could live off a few articles a month. This is in sharp contrast to webmasters looking to pay single-digit figures for 500-word articles.

What all this means is that there are only two ways a writer can make money. Either by selling the same content to hundreds of sites or by finding a way to earn a continuous stream of cash from a single article. The first option doesn’t fly on the net because the World Wide Web is not a local fragmented medium. Rather the feeling is that when an article is published at one site, the whole world has seen it because the whole world has access to it. While this may not be entirely true, it is the general feeling and it greatly limits the number of different web sites you can sell a single article to.

In this article we examine closely what writers and self-publishers online are doing to maximize on their earnings from a single article.

Self-Publishing For AdSense

So far this has proved to be the most lucrative source of revenue for self-publishing and writing online. AdSense are pay-per-click ads from Google that are posted on web sites and blogs all over the net. When people click on them Google shares their income with the owners of the blogs or web sites.

So a writer writes a single article and posts it at a blog somewhere where it attract relevant Google AdSense ads and they will continue aerning money from that single article for years to come. Even if an article earns $ 2 a day on average, it will end up earning the writer $730 a year. Not bad when it has the potential of doing the same for the next couple of years.

The trick with Adsense is to use the right keywords that will attract ads that will pay a lot more when people click on them. It is said that there are some keywords that will attract ads that will pay out as much as $100 per click. My special report provides tools that will help a writer find the highest paying Adsense keywords.

Self-Publishing At A Site That Sells Content For You

The great challenge for any writer is that they have to be good at two very different tasks. At writing and also at selling and marketing their writing. Not any more, web sites have emerged that will gladly sell your articles for you, leaving you with the task of writing them. The particular site I have in mind has experience selling license rights to the same article to various web sites, meaning that the writer can earn again and again from the same single article.

Self-Publishing For Traffic

Self-publishing your article and content at various other sites is a powerful tool for increasing traffic to your site by creating links to it and also causing folks to visit your site for more information.

So the result is that a single article can earn you cash for a long time by simply directing targeted traffic to your site where some of the folks will click at your Adsense ads while others will purchase something, maybe your special report based on some of your articles.

Self-Publishing At Blogs

An increasing number of organizations are paying people to blog. Some will pay bloggers for the traffic their articles attract while others pay writers a commission from the Adsense revenue that their articles generate. There are a host of different programs a writer or self-publisher can use to generate income from a single article for years to come.

Self-Publishing A Special Report

It is very easy to convert your article into a special report, which you can then sell at your site. Even if you charge pocket-change for your special report, over time you could earn thousands of dollars from it.

Conclusion

Now imagine the potential if you were to ensure that every single article you wrote was slightly adjusted so that it was able to earn you a steady income stream from all the 5 revenue generating ideas we have talked about in this article. That’s how a self-publishing online writer can make over $ 100,000 a year.

Christopher Kyalo earns a good living writing online. Get his special report that is a more detailed version of this article from http://100grandonlinewriters.blogspot.com/2005/09/get-tips-from-these-quality-special.html He can be reached at strongwallafrica at yahoo.com

If you are a serious writer who wants to publish and sell books and informational products, you need to be able to find all of its parts in a minute or less. Filing only the important parts of your book will yield fast-writing your book. With the tips below, you will find any book-related paper within two minutes!

After you decide on your topic, working title, audience, thesis, and “tell and sell” and before you write a single page of a chapter, it’s best to organize your book, its chapters, even your promotion how-to’s.

Five Hard Copy Filing Tips

1. Stop Piling and Start Filing!

Maybe you’re a stacker (horizontal multiple piles), a stuffer (look organized, but can’t find things, a spreader (spread one pile to another place, then another), a slinger (undecided, you sling into a place behind closed doors).

For those of you who want a hard copy of your book’s parts, you’ll want to leave the bad habits above.

2. Make all important files vertical and A-Z. To retrieve your book’s chapters, place the name “all chapters” (table of contents) on the flap of your manila folder; then place each chapter title and number on one manila folder. Here you will also add other parts of your book such as the introduction, the hot-selling points such as the “tell and sell,” and your “audience profile.” Keep these files alphabetical and vertical and you can find them fast.
You may choose a file such as a box, filing cabinet or three-ring binder.

3. File each scrap of paper of useful information on an 81/2 by 11 piece of paper. Give it a category (title) at the top and file it alphabetically. Whenever you see something, a book title, a quote, an article that relates to your book, pop it into the proper file. One may read “useful quotes for chapter one” or “sample working book titles,” or “signature stories and analogies.” When you take different notes on one page, or allow your scraps of brilliance to get into the horizontal piles, one of your great ideas will get lost.

4. Write on one side of the paper only when you want to save useful notes. Again put only one subject at the top of each page and the correct word on the manila folder to retrieve quickly. It’s far easier to read handwriting on one side only. Staple and number pages of related parts for easier retrieval.

5. Keep every piece of important paper vertical and file it in its proper place. The Pareto Time Management Principle says that only 10% of our papers are important. That means those related to your book–it’s chapters, front matter, back matter and the all-important promotion-marketing folder. When you give each paper a special place in your book file you will find it fast and also write your book fast!

Four Computer File Tips

For those who also want to keep files on your computer, you need to think Word folders and files within the folders. If you aren’t savvy, hire a high school or technical school tutor or computer assistant.

1. Put your major topic in a folder. One client gave her main folder the name of her book. Within that folder she kept three other main files–the three 3 sections (can be chapters) of her 70-page book. Now that she has these organized, she can add new material, as she needs in the proper folder and file. And, she can find it within a few minutes. When important information comes your way, immediately file it and add the date to the end of the file to help you retrieve it fast.

2. Put your unfinished work in a file in My Documents. We are not always sure what category or chapter new information will go in. Located right after your folders, these files are alphabetized, and you can skim right to these files over the next days or weeks you want to work on it before it’s ready to re-file into your book folder. This works well for ongoing, unedited work because you can find it fast.

3. Take care to name your files correctly. In one book I wrote three chapters on how to write articles, subscribe to ten opt-in ezines out of 400,000 possible ones, and how to submit them to the ezines and top web sites for the big payoffs of getting into the top ten search engine placements and getting my web site listed on over 900 other web sites. All related, but they each needed a separate file. When you think filing always think specific categories.

4. Save your files with first the name, then the date you last worked on it. Including the date shows me and my assistant the latest revision fast for easy retrieval.

Without organizing your files, you will waste a lot of time looking for the correct one. One figure is over 150 hours a year time wasted looking for misplaced paper. You will also waste money because unfinished projects that don’t get shared, don’t make you money.

Without organizing your book folders and files, you will waste a lot of time looking for the correct one. You will waste money because unfinished projects that don’t get shared, don’t make you money.

Part two of this article is available at http://www.bookcoaching.com/freearticles/article-65.shtml.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” blog Q & A at http://www.bookcoaching.com and over 185 free articles.

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Email her at Judy@bookcoaching.com or Cullinsbks@aol.com
Phone: 619/466-0622 — Orders: 866/200-9743

SEO is not the be all and end all - it is just one part of your Internet Marketing strategy. According to Brand Week Online Magazine: “Search engine positioning may be just one part of an online marketing strategy,but it is the fundamental part. It’s the baseline.”

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